Heatmaps: Interaction analytics Across web and Mobile
The heat map provides a graphical representation of user interactions across your website. Heat maps help you understand where users are clicking, how far they are scrolling, and how they interact with your content.
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Instant Heatmaps from data collected.
With Maxim sessions by default. Heatmaps are a great way to understand user engagement at a glance without spending loads of your precious time.
Heatmaps on Session Replay
With handpicked sessions, get insights on heatmaps, click map, Mouse movement, and scroll depth across various pages.
Types of Heatmaps
- Heatmap: shows the areas where the clicks occur the most
- The result is based on the positions of the mouse clicks
- Click Map: shows up to the top 20 elements with the most clicks
- The result is based on CSS selectors of the click target
- Movement heatmap: shows the areas where mouse moves occur the most
- Scroll heatmap: shows the average fold and how many percentages of users reach a certain scroll depth
Downloading Heatmaps
Once a heatmap is generated, it can be saved by clicking on the download icon located at the top right of the heatmap.
Heatmap Filters
Segment and filter the data to see how different types of users are engaging with a particular page
A/B Testing
- Discover how elements perform differently on each page.
- See how the placement of call-to-action buttons affects user engagement. Find out which page is more effective at keeping user interest by comparing how far down users are scrolling.
- Visualize which page is more effectively directing user attention to specific content.
Driving 15% Revenue Increase Through Customer Experience Clarity
CarParts.com combined product analytics, voice of customer, and session replay to remove blind spots in their CX that hindered sales.
“ We’ve eliminated our data analytic blind spots to such a significant degree that the cost savings we achieved from addressing issues uncovered by Maxim allowed the system to rapidly pay for itself. ”
Simon Carpio, President of Product Management, CarParts.com
“ Amazing tool. The ability to quickly view session replays or heatmaps for specific journeys/landing pages is superior to any other product on the market. The insights section allows you to build custom reports and events quickly and efficiently ”
Craig M. SVP, eCommerce & Marketing
“ They have a fantastic team. It is effortless to implement, and we get great actionable insights. ”
Kartheek V. Chief Product Officer
“ Ease of use, it's a must-have in your web toolbox; getting actionable insights in almost real-time is fantastic; others we have tried in the past do not compare to Maxim. I would highly recommend them to any site owner. If you want to know how your visitors behave on your site, Maxim is for you. Support from the team is excellent as well ”
Roberto G. Digital Marketing Officer
Integrations & SDKs
Working with the tools you already use to make insights easier.
You have a great technology stack, and we get it.
Our platform integrates with the most-used tools in the industry, including Analytics, CMS, CRM, Ecommerce, Data Storage, Data Visualization, Business Intelligence, Support, and native mobile applications.
We support mobile apps with the Maxim SDK.
DATA SECURITY AND COMPLIANCE
Maxim's Data First Policy
We understand the importance of building trust and protecting your and your customer’s data. Maxim is both GDPR, SOC 2, CCPA, and WCAG compliant in order to provide a platform that is both secure and trustworthy.
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