The Maxim Story
Transforming the way companies identify, value, and prioritize building better user experiences that exceed customer expectations




G2 Summer 2022 Report Award
G2 is a platform that aggregates user reviews for business software. The platform makes it easy to review any product and filters out any fraudulent or unhelpful reviews. With more than 100,000 reviews on its site today, it has become the gold standard of customer reviews in the technology world.
Partner with the global leader in experience analytics

EVENTS CAPTURED

SESSIONS RECORDED

FEEDBACKS CAPTURED

G2CROWD RATING

ON APP OR SITE PERFORMANCE


Our History
Maxim was founded in 2016 by Jinlin Wang, Amod Setlur, and Feng Shao to address the increasing problem of fragmented data that exists across the user experience. This disconnected data inevitably creates blind spots affecting performance and revenue generation. Our co-founders began to ask a few intriguing questions:
- What if there were a different way to capture all the interactions on a site without tagging the specific events?
- What if there were a way to automatically capture all digital data, at scale, all of the time, without being limited by sampling?
- What if we could combine digital analytics, session replay, and voice of customer data into a single, natively integrated solution?
Meet Our Leadership
Everyone at Maxim obsesses about our customers. It all starts from the top with out leadership team.

Jinlin Wang
Co-Founder, CEO

Amod Setlur
Co-Founder, Head of Product

Feng Shao
Co-Founder, Head of Engineering
Our Customer's Success is Our Success
Great stories don't write themselves. They come from people who benefit from your product.
"Maxim is an extremely powerful all-in one audience analytics tool."

Lauren Grabowski
Senior SEO Analyst"Maxim is an invaluable tool for smart insights and campaign management."

Amy Wigg
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Uncover the hidden revenue hiding within your customer experience.
We'll identify the value of every point of friction on you website and mobile app so you can prioritize exceeding your customer's expectations.

